The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

The technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions ...

Programmatic advertising’s power trio: AI, analytics, and privacy protection. With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

Programmatic I/O. Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for ...

The world of programmatic remains one of mystery for many a B2B marketer – but it needn't be this way. As an increasing number of B2B brands tap into the potential that programmatic advertising has to ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

PubMatic stock surged 70% since April 2025, but structural challenges hinder further growth. Can the rally in the shares ...

AUCKLAND, New Zealand, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic ...

There are a lot of people that are not ready to turn off programmatic, because there’s a lot of pressure from media agencies that it’s the one thing that’s always going to work. What I would say to ...