Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different ...

It will be able to create a healthy programmatic ecosystem, which can help maximize its campaigns’ performance and target the right users. Such an approach can be an effective way to compete ...

AI is being embedded in tools, tagged in decks and tossed into internal sprints. But there’s still no shared definition of ...

Prebid.org is open to all companies who are part of the programmatic ecosystem, from ad tech vendors to publishers and others. We believe that, working together, we can drive standardized ...

However, many aspects of programmatic buying are complex, with fee structures being no exception. Economic pressures in the ecosystem create opportunities for greater efficiency. Buyers who ...