Simply put, programmatic advertising is defined by the use of automated technology for media buying, rather than the traditional method of purchasing ads through a direct contract with the media ...

The group responsible for overseeing Democratic Party state efforts is strongly encouraging all its state campaigns to use a ...

Truth is that many of the basics of programmatic video buying and selling follow the old rules of buying and selling media. It’s just some tactics that are different. Make a plan, utilise good ...

Media Buy and Programmatic Buying A big trend in media buying (or ad buying) on the internet or mobile devices is the use of technology to automate the advertising buying process. Programmatic ...

expertise or relationships to support a high influx of programmatic ad dollars.” Group Black launched in 2021 with a mission to make Black-owned media easier to buy. Now, it’s choosing the supply-side ...

Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating ...

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology? An infographic by Choozle ...

The vMVPD reported that it the first CTV platform to offer this ad format in a programmatic biddable environment ...

With programmatic spend increasing and the platforms themselves ... Juice Media combines growth strategy, omnichannel media buying and analytics services with proprietary ad tech focused on audience ...

Advertisers will enjoy greater transparency, control, and measurable outcomes across Channel 4’s inventory via Adform’s media ...

Mood Media, the global leader in experiential media solutions, today announced the appointment of David Simon as EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace ...