The online video segment is growing at a rapid clip ... content-discovery platforms now enable advertisers to rapidly scale up their programmatic video campaigns to include in-feed placements across ...

Programmatic television is the future of advertising ... the lines between what we consider television and what we consider online video will become blurred to the point where we no longer bother to ...

So make sure shares and share rate are key metrics or at least quality controls when setting up programmatic campaigns. 9 Target super-sharers to maximise earned media Around 80% of video shares ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and CEO at Altitude Digital. Programmatic video platforms ...

When left to their own devices, brands choose the programmatic path for their online video placements. Sixty percent of online video ad buys placed directly by brands are now done programmatically ...

ClickZ has posted an article written by Matt Von der Muhll, managing director APAC at SpotXchange, saying there will be a shake-up in the APAC online video ad space when it comes to programmatic ...

Fellow ATS Paris panellist Randy Cooke, SpotXchange, VP of programmatic TV, believes broadcasters must find ways to cross-screen advertising opportunities via a centralised platform that can manage ...

Programmatic DOOH has seen rapid growth over the past year and is forecast to account for 16% of OOH ad spend in 2027 (up ...

Programmatic online video advertising in Europe is set to grow fivefold in the next five years to become a €2bn industry. SpotX, the video inventory management platform for publishers ...

The offering allows advertisers to seamlessly and in real-time convert social media content into programmatic online video and CTV ads, resulting in meaningful improvements in performance.

Streaming Media West is all about the future of the online video industry, and in the opening day keynote attendees will hear how programmatic technology will change not only the ad market, but all ...

With online video driving higher unduplicated reach and ROI for Mondelez, the marketer has made a big commitment to programmatic to improve the effectiveness of online video buys across screens. The ...