This is the ugliest secret in programmatic. I’ve personally verified it with more than a few top ad ops folks. Any economist could tell you that this is a bad idea. But the ad ops folks insist that it ...

Partner Content Waterfall mediation has been a reliable way for publishers to earn revenue from their available ad slots and to keep all of that ad real estate filled. However, there are real ...

WFA, ANA, ISBA supply chain studies. Augustine Fou Previous studies were summarized in simple waterfall charts. The slide above shows three previous industry studies — ANA (2015), WFA (2016 ...

Mobile monetization and marketing firm IronSource is announcing today that it is giving its publishers a choice about whether to go with programmatic ads or traditional “waterfall” ads. Maybe ...

ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’ Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. With all of ...

(3/3) The previous article discussed the reason why ‘The Murky Programmatic Supply Chain’ cannot be depicted in a simple waterfall chart. This last installment of the three-part series will ...

Technorati Takes Aim At The Programmatic 'Waterfall' - 07/20/2015. ... Data & Programmatic Insider Summit August 21 - 24, 2024, Lake Tahoe Planning and Buying Insider Summit ...

Recently Concluded OMMA Awards October 10, 2024, NYC Digital OOH Insider Summit October 2 - 5, 2024, Austin Data & Programmatic Insider Summit August 21 - 24, 2024, Lake Tahoe ...

By removing the waterfall and static pricing, we have removed infrastructural limitations to the mediation and created an opportunity for our direct deals to book in on lower prices and without ...

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...