The Web3 marketing market industry is developing at an enormous pace. According to Market Research Future, it is projected to ...

Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable ...

FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability ...

Let’s dig into the relative performance of Interpublic Group (NYSE:IPG) and its peers as we unravel the now-completed Q1 ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...

DirecTV is joining a few others in the industry to offer this flavor of programmatic advertising which allows for centralized planning, targeting, and frequency-capping across both streaming and ...

Company officials see this integration making a major shift in how buyers engage with premium proprietary placements.

Podcasting company Acast will enlist its fast-growing stable of on-air talent to provide bespoke audio advertisements across ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

The E.W. Scripps Company is partnering with FreeWheel, Comcast's global technology platform for television advertising, to ...

Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and The Trade Desk.The capability rolled out in the US last year and in the UK, ...