Promotion is summarized as the specific communication avenues for a product. In the marketing mix, promotion is a combination of activities such as advertising, public relations and direct sales.

It's time for sales and marketing!If you've watched a show like Mad Men or The Office, ... Product, place, promotion and price. Also, a few other tricks we test out.

A marketing major studies the branding and promotion of products and services to the public, and how to target specific demographics.

Anheuser-Busch Changes Beer Marketing Focus After Transgender Promotion Executives at the beer giant told analysts that Bud Light’s focus going forward will be on sports and music. Share full ...