Three years after dissolving its VivaKi trading desk, Publicis Groupe has launched a data-driven center of excellence for its media agencies. The group, called Precision, formed about two years after ...

Acquiring Lotame significantly enhances the scale of data Publicis has to offer clients that are angling for greater precision and personalization in their marketing. While plans to formally deprecate ...

for over 4,000 of the world’s leading brands and publishers to leverage at scale and with precision,” shared Publicis. The combined data and identity assets of Lotame and Publicis Groupe’s 2 ...