Since there’s no direct wavelength connection — blue and red are on opposite ends of the spectrum — your brain creates a new color: purple. Tech. Entertainment. Science.

Is purple truly a colour, or merely a clever illusion created by the brain? According to scientists, purple doesn’t exist on ...

Throughout Alzheimer's and Brain Awareness Month, Assisted Living Locators will demonstrate the power of purple by changing its company logo to purple on its corporate website and franchisee ...

A Certain Level of Tough. Created by George Washington in 1782 and revived 150 years later by Gen. Douglas MacArthur, the Purple Heart carries extraordinary significance.

To compensate, the brain bends the spectrum into a circle, making the two extremes meet at purple. It’s an illusion of physics and neuroscience that makes us think we see a nonspectral color .