This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown Royal to release a limited-edition capsule collection featuring a Jeff ...

Bronfman allegedly experimented with over 600 blends before presenting the first bottle of the future Crown Royal in a cut glass decanter, wrapped in a regal purple velvet bag decorated with gold ...

In honor of the highly anticipated Bun B Birthday Bonanza, Crown Royal collaborated with PURPLE-BRAND co-founder Luke Cosby to create the performer's on-stage look, consisting of a standout ...

Take a look at the merchandise and moments from the launch dinner celebrating the Crown Royal and PURPLE BRAND Rodeo Capsule Collection inspired by Bun B below. Shop the collection on the official ...