An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

The best purple ... your hair, then you know how hard it can be to preserve the hair’s blonde or platinum color. (I say “professionally bleached” because many of those at-home dye jobs ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...