When you communicate, your purpose is not what you want to do; instead, it is what you want your audience to do as a result of reading what you wrote or listening to what you said. Thus ...

Targeting your audience means to make sure that what you write appeals to the reader or listener. Non-fiction texts have a purpose, the reason why they were written. This reason could be to inform ...

An audience is a person - or group of people ... an ideal reader - someone who will respond in a way that achieves the purpose of the writing. For example, someone who visits a place of interest ...