A product differentiation strategy that focuses on the quality and design of the product may create the perception that there's simply no substitute available on the market.

Based on my work with companies in developing their quality-testing, here are four pillars to keep in mind when forming your strategy: 1. Move to a “shift-left” approach.

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning.

Swisslog’s new logo design reflects the dynamic world of logistics – that is modern, agile and future-ready. A leading provider of automated intralogistics solutions, Swisslog is revamping its ...