You can celebrate the first day of spring by tasting the rainbow. Rita's Italian Ice & Frozen Custard introduced a new flavor Monday – Skittles. The flavor is inspired by the taste of a handful ...

Buona, the homegrown Italian beef chain that created the red-letter day 10 years ago, officially opened its 32nd Chicago-area restaurant this week in Gurnee, with a co-owned Rainbow Cone ice cream ...

This innovative addition harnesses a social media freeze-dried candy trend and brings a new dimension to the brand’s beloved Italian Ice, Jelati, and Soft Ice Cream offerings, allowing guests to enjoy ...

The Italian beef restaurant and its partner ice cream shop continue to expand in Wisconsin, adding to stores that opened in ...

Customers can also choose Rita's newest flavor, Skittles Italian Ice, inspired by the rainbow candy and featuring "a colorful collision of fruity flavors." Rita's expects to give away 1 million ...

When The Rainbow Cone announced its expansion across the U.S., the plan was for the ice cream shop to open in tandem with another historic Chicago company, Buona, which sells Italian beef sandwiches.