Fiat has exploited that strategy in a new 2015 500 commercial, using cute and cuddly cartoon animals to warn us that bad things can happen if we don't buy the stylish and fuel-efficient hatchback.

The animals like to bury themselves in the sand ... they saw what looked to be a googly-eyed cartoon octopus. This adorable critter is called Rossia pacifica, but it's more commonly known as ...