Your Audience Doesn’t Read. So Here’s What You Need to Do to Create Compelling Messages. ... Using only words and terms that are familiar to the largest percentage of your audience.

What can you do to get your message across, despite the fact that your audience won’t read every word? Advises Nielsen Norman: “Do the work for the users instead of forcing them to exert ...

The mantra of keeping your audience in mind also applies to startup fundraising. For instance, VCs don’t want to hear founders say they are raising money to increase their runway.

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true.

Here are 4 tips for working with a webinar script that doesn't sound like you're reading to your audience. If you've ever been on a webinar or webmeeting and it sounds like the speaker is just ...

When you communicate, your purpose is not what you want to do; instead, it is what you want your audience to do as a result of reading what you wrote or listening to what you said. Thus, it ...