For many years companies treated April Fool’s Day as the perfect opportunity to announce totally fake products. Like every April Fool’s Day prank it was a very hit or miss proposition.

Should fried chicken chain Raising Cane’s really be in the skincare business or is there a prank at play here? It’s April 1, prime time for April Fools jokes. Here’s a look at the Dallas-Fort Worth ...

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.