Banner Ad Real Estate: Look Before You Leap. ... In many instances, so much information clutters a Web page that purchasing advertising space can be a waste of time and money.

The MediaPost report suggests why this might not be a great idea: “The danger faced by Google is that advertisers will get the branding benefits of banner ads, but won’t have to pay because ...

Banner ads tend to take up a smaller portion of the app real estate and some developers actually prefer the banners to full screen. In the case of the banners, Greystripe is launching two versions.

Take a look at the first-ever banner ad from 1994, marking a milestone in digital advertising history. Business Insider Subscribe Newsletters ...

1. Design banner ads that reflect your brand and keep your message consistent. If a single banner placement brings a .3% click-through rate, don't interpret that as an immediate message failure. The ...