Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Timed to Sunday’s airing of the Critics Choice Awards, the Nexstar-run netlet is unveiling an “evolution” in its logo and brand identity. That includes a new red-orange color palette that ...

And others speak to a slightly more muted pastel-based palette ... color choices of the spring/summer runways. Designers like Valentino traded Barbie pink for the fashion house's iconic bright-red ...

“I can understand on screen how it could appear pink, but it’s a warm and cool red,” Pressman told ... was originally added to the Pantone color palette by the company back in 2019, but ...