Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Think sage green, dusty pink, and blue-gray. The soft summer color palette features silvery tones and muted colors like sage green, gray-blue, and dusty pink. Those who fall in the soft summer ...

Laurie Pressman, the vice president of the Pantone Color Institute, is adamant that Viva Magenta, the company’s selection for the 2023 Color of the Year, is not pink. “I can understand on ...