It holds the top position among the most downloaded social networks in the Apple stores in the United States. Shuang is hooked on an app that many of its followers believe ironically adopted the name of a popular red-covered book full of doctrinal quotes from the founding father of communist China.

With a TikTok ban set to go into effect in the U.S. on Sunday, social media users in the U.S. are migrating to Xiaohongshu, also known as ‘REDnote.’