The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company’s status firmly at the top of the golf ball world.

The Titleist Pro V1 is the best-selling golf ball of all-time. Frankly, it's not even close. Since it was introduced at the turn of the 21st century, the solid-core ball has been the leading ...

However, in the history of golf technology, the Pro V1 392 golf ball launch in Las Vegas 25 years ago may be the most significant innovation ever in a game full of innovations. In October 2000 ...

The deep dive: The first Pro V1 was released on the PGA Tour 25 years ago, and it quickly became the most-played ball in golf ...

The deep dive: The first Pro V1 was released on the PGA Tour 25 years ago, and it quickly became the most-played ball in golf, an honor it has never relinquished. Last season, according to ...