“One of the values of beacons is to be able to use passive engagement,” said Kevin Hunter, senior director of product management for Qualcomm Retail Solutions, San Diego. “I’m notified ...

After installing beacon technology in 4,000 of its locations to boost holiday sales in 2014, the retail giant launched its “Walk in and Win” beacon campaign on Black Friday 2015. It offered ...

Shares of Beacon Roofing Supply ($BECN) slipped 0.23% in after-hours trading on Wednesday after surging more than 7% earlier in the day as the company rejected an $11 ...

Shares of Beacon Roofing Supply (BECN) rose more than 2% in after hours trading on Monday following announcement from QXO ...

More than half of the top 100 U.S. retailers are testing beacons in stores this year. How big will the beacons market become? BI Intelligence finds that these small devices are the fastest-growing ...

report_id=bw7485 For instance, smart beacons are utilized in brick-and-mortar retail locations for mobile commerce to alert customers to special discounts. The Smart Beacon Market is expanding because ...