Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry as we know it. What exactly is beacon technology? They are low-powered, ...

Beacons have been generating buzz since 2013, when Apple first introduced iBeacon technology. And while it may have appeared for a time that this new way of connecting with customers might be slow ...

“Beacons are starting to increase app usage,” said Dave Heinzinger, a spokesman for inMarket. “It’s the hottest retail technology of 2014 in a lot of ways.” ...

After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the buzz of late. Beacons allow for ...

Beacons are among the most important new mobile technologies helping merchants win back revenue thanks to their ability to target consumers with sales and loyalty offers. Retail sales associated ...

Estimote, a beacon company whose small, wireless sensors and accompanying software provide indoor location technology to some of the largest retailers as well as 65 percent of the Fortune 100, has ...

Economic realities are positioning beacons for wider deployment this year. “Beacon prices have come down tremendously,” says Perry Kramer, vice president and practice lead at Boston Retail Partners, a ...

Smart Shopping Centers Using beacon technology, retailers can better understand in-store customer behaviors, converge the digital and physical worlds and create more personalized offers and marketing ...

Beacon technology has been a hot topic among retailers striving to improve the brick-and-mortar shopping experience. For smaller retailers who don’t generate the revenue required to invest in more ...