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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

But who is the voice of the customer in your organization? If there isn’t an obvious choice, there are three potential candidates: This is my take on the top 10 digital marketing trends for 2025 ...