Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.

Plus, Robosen also showed off its new, smaller version of the Optimus Prime robot, which does all the same things and is priced at $699. Topics CES Robotics. Latest Videos.

I haven't purchased it yet, but Robosen also recently released the ultimate accessory for Optimus Prime: his kick-ass Optimus Prime Trailer Kit. This is another robot unto itself, with 2,000 ...

Lego Optimus Prime 10302 Building Set: was $179.99, now $152.99 at the Lego Store . ... Energon axe or even the Autobots' fable Matrix, he can be transformed from robot to truck and back again.

The Optimus Prime Elite is the second such robot made by Robosen — the original Optimus came out last year in a limited-edition model that costs $1,199 (it's still available, if you just won the ...

Elite Optimus Prime is smaller than the Flagship model, which means less weight, which means it can transform and move quicker than the original toy as Sean Tan, Director of Robosen USA, points ...