Rocket Companies revealed a new look Tuesday, part of a rebrand it says is aimed at bringing one visual identity to its various services: mortgage, real estate and personal finance.

The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known Rocket Mortgage brand — on Tuesday rolled out all new logos and branding for myriad lines of business, including its title and B2B mortgage lending arms, according to a news release.

Rocket Companies announced a re-brand on Tuesday that they say will put all of the company's services under the "Rocket" brand.

CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and Super Bowl campaign.