Brand management in pharma has changed beyond recognition ... In his article in Deep Dive: Future Pharma, Mark Sales explains what the role must entail to ensure pharma retains its position ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be ...

As a result of these changes O'Neill has decided to retire from Nike after 26 years. She will continue to serve in ...

Heineken UK’s director of innovation, insights and strategic planning tells Tim Healey why marketers need to stay grounded, ...

Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether they help to create shortcuts in consumers’ minds that make brands more memorable and impactful.

Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether they help to create shortcuts in consumers’ minds that make brands more memorable and impactful.