A rare 1999 platinum Rolex Daytona, a one-of-a-kind private commission, could fetch $1.7 million at Sotheby’s as luxury watch ...

A rare Rolex watch, crafted by the renowned Swiss manufacturer based in Geneva, is set to be auctioned for approximately $1.7 million.

Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

Platinum is by far the sturdiest of precious metals, and it’s also a lot rarer than its counterparts, so it ticks the red ...

In the game of luxury watches and prestigious brands, not all the models hold the inevitable value. The one name that gives a more valuable addition to the world of horology is “The Rolex Daytona,” ...

Rolex Daytonas are famous for fetching top dollar at auction, but they do pop up season after season on the auction block and other secondary markets. What does not show up very often are unique ...

For years, collectors spoke in hushed tones about Heiniger wearing his own platinum Daytona – long before Rolex ever made one publicly. People swore they’d seen it on his wrist, but it was ...

Back in 1999, there was no such thing as a platinum Daytona, and there wouldn’t be for over a decade. Rolex eventually brought a platinum Daytona to the main catalog in 2013 for the model’s ...

A Rolex Daytona kept for the company's best clients is an auction debutante and It's likely to make £200,000 or more. Read ...

This May, at Sotheby’s Important Watches Sale in Geneva, a one-off, extremely rare Rolex Cosmograph Daytona, custom-made for a client, and never offered at auction, is heading to the block. The watch ...