A Rolex GMT-Master that American astronaut Edgar Mitchell wore on the Apollo 14 mission to the moon in 1971 is up for grabs with RR Auctions. ... The “Pepsi” bezel. ...

RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally to the late astronaut Edgar Mitchell – the sixth man to walk on the Moon.

In 2018, Rolex finally gave collectors what they wanted - and, supposedly, what it could finally deliver - in the form of a "super" case GMT-Master II with a red-and-blue "Pepsi" Cerachrom bezel.

Dive into one of the most enchanting aspects of collecting the Crown: discovering the monikers associated with the brand’s ...

Pre-owned watch data found that Rolex models showed strong value growth and collector demand for luxury watches over a ...

We didn’t get the two-tone bezel back until the “Batman” GMT arrived in 2013 with its blue-and-black combo, and since then the GMT-Master II has been one of the hardest Rolex watches to find ...

But if there’s one Rolex that will definitely not be dropping in price, it’s the GMT-Master (Ref. 1675) that American astronaut Edgar Mitchell wore on the Apollo 14 mission in 1971.

That original GMT-Master is the reference 6542 and it introduced the idea of the two-tone red and blue “Pepsi” bezel along with the new take on the GMT complication.

We’ve been reporting a great deal on the depreciation of Rolex sports watches in the vintage, neo-vintage, and pre-owned market, with marked declines in the value of the GMT Master, the Submariner, ...

We’ve been reporting a great deal on the depreciation of Rolex sports watches in the vintage, neo-vintage, and pre-owned market, with marked declines in the value of the GMT Master, the ...