In the early 1970s, Bill Ruger, co-founder of Sturm, Ruger, and Company, recognized a hole in the over/under shotgun market. At the time, most fine double-barrel shotguns were being imported to the ...

A Ruger Red Label over-under shotgun add from 1982. In 1977, Ruger followed suit by developing its own over-under shotgun design during the height of the company's investment casting focus.

The Ruger Red Label shotgun was an innovative attempt at putting a quality ... The Red Label sought to offer the handling and style characteristics of fine European and American over-under shotguns.