Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...

A unified view of the HCP will emerge from clinical to commercial Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the ...

This article is sponsored by Unlock Health. It is based on a discussion with Larry Williams, Director of Growth Solutions at ...

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the sales and marketing software stocks, including ...

Introduction Picture a sales force that exactly knows which leads to follow, armed with intelligence quicker than a cup of ...

In an era of market uncertainties and shifting consumer behaviors, Treasure Hill has emerged as a dominant force in the ...

Every day, thousands of conversations between businesses and their customers unfold, each containing valuable insights that traditionally vanished into thin air. Conversation intelligence ...

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium businesses, has picked up a non-dilutive (no equity) $120 million ...

João Ferreira has been promoted to director of sales and distribution. The Ritz-Carlton Dubai appoints new director of sales ...