For example, if sales dropped $1,000 a month on average for the previous 12-month period and a $500 marketing campaign results in a sales drop of only $200 for the first month, then your ...

Returns totaled $743 billion in 2023, amounting to 14.5% of all retail sales, according to a report from the National Retail Federation and Appriss Retail.This means that for every $1 billion in sales ...