The key isn’t about perfecting your pitch or mastering closing techniques—it’s about creating genuine connections and ...

Packaging-sales strategies and goals must take into consideration factors such as size, color and shape of a product. Different colors and shapes are appropriate for different target markets.

Best Practices Legal Sales Strategies The "best choice" provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process ...

A sales strategy needs to consider this dual-hatted nature in order to survive. There’s nothing wrong with having managers share the workload. Still, ...

Fort Worth-based American Airlines says its new sales strategy has been paying off. American forecasted that it will earn between 25 cents and 50 cents a share on an adjusted basis for the last ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message. It’s essential to recognise the mental and ...

May 03, 2023. Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses ...