It may seem like a no-brainer that a haircut requires the hairdresser to touch you, but for Jordan Palmer, asking for consent is a key part of their consultation process. Palmer is a co-owner of ...

Jordan Palmer is the co-owner of JPalm Hairdressing Salon in Omaha, Neb., which they run with their wife Alex Bauer. The hairdresser has gone viral for asking clients for consent before touching them.

The hairdresser has gone viral for asking clients for consent before touching them. Palmer tells PEOPLE the viral videos have had a big impact on their salon. It may seem like a no-brainer that a ...