Quantitative data interpretation is only part of the overall analysis for a survey. The research manager must also think of ways the information can be used to the company's advantage.

Discover the key differences between qualitative and quantitative research. This guide explains their unique benefits, challenges, and practical applications.

Quantitative research really targets the statistics and size of your target customer, whereas qualitative research tries to get into the mindset of that group. ... The sample is too small.