Survey size isn’t everything. Without clean sampling, your data-driven decisions could be headed in the wrong direction.

Systematic Random Sampling – This technique is good for process sampling whereby you would randomly select your items using a ...

Decision-making: Primitive reward-driven behaviors may bias the information people choose to sample Pavlovian approach, like confirmation bias, may underlie behaviors that seem irrational ...

But new research in open-access journal PLOS Biology suggests that confirmation bias may not be the only factor that influences how people sample information.