Would you paint your living room period-blood red to tackle menstruation shame? Pantone, the colour-matching company best known for announcing their ‘colour of the year’ every 12 months ...

Pantone has launched a new colour with a very important message. The bright red shade is called 'Period ... shade to represent the colour of period blood. The release of the new hue forms part ...

This is not the colour of any menstrual blood (or non-menstrual blood) I've ever seen. This is the sugary red of canned cherry pie filling and race cars. It recalls the YouTube logo and the red ...

Colour company Pantone and health brand Intimina have collaborated to create an "active and adventurous" red colour to start a positive conversation around periods. The blood-red hue is presented ...