Hello Kitty and Sanrio fans get excited, because this Sanrio Puroland theme park is the perfect place for kawaii lovers to ...

Over the years and even in recent weeks, Sanrio-- most famous for its cute mascots like Hello Kitty ... the dark fantasy shonen cast as equally kawaii characters in a new wave of collectibles.

At the exhibition, you can explore Sanrio’s history through more than 450 cuddly characters and learn about the company’s roots as a symbol of Japan’s kawaii culture. You’ll get to see ...

Not long ago, Crocs stepped up to the plate by confirming its next big collaboration with Sanrio. Now ... and the collection features everything from cute bows to chunk heels.

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word ... accounted for roughly 75% of parent company Sanrio’s $142 million annual operating profit ...