ITC has re-purposed its perfume facility to help produce an additional 1,25,000 liters of Savlon hand sanitisers; ... Lifebuoy liquid hand wash and Domex floor cleaners by 15%.

ITC repositioned the brand and enhanced its focus on the hand hygiene category. Savlon hand wash was launched in 2016 and the company claims that it currently has a value share of 7-8% in the segment.

Savlon Hand Wash sachets are being provided to encourage vendors to clean their hands before serving food. Sameer Satpathy, Chief Executive, Personal Care Products Business, ...