Kate Schultz of St. Paul developed the iconic packaging for the Scotch Video Cassette in the 1980s. Schultz, who was a marketing manager and won several awards, died last week at the age of 77.

WCRS was appointed by 3M in March 1983 with a clear brief: develop a completely new advertising campaign which would establish Scotch as the leading brand in the blank video cassette market. 3M, quite ...

WCRS was appointed by 3M in March 1983 with a clear brief: develop a completely new advertising campaign which would establish Scotch as the leading brand in the blank video cassette market. 3M, quite ...