Selfridges is to drop the logos from the familiar yellow shopping bags and some of its high-profile brands in a campaign to help its customers gain "peace and tranquility". Selfridges will drop ...

In celebration of the post-holiday, Luxury department store Selfridges has gone and de-branded a handful of the most recognizable products imaginable (particularly in the UK). From classic Levi's ...

The retailer says it has tried to work with brands which are recognisable even with the logos removed for the initiative ... special debranded products to go in-store. Beats by Dre Selfridges has also ...