The marketing mix is a term coined by Neil Borden in a 1948 article called, "The Concept of the Marketing Mix." It describes the various elements that together make up the strategic marketing plan ...

Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a ...

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix optimization engagement on the food service industry. A food ...

The traditional marketing mix, built around the 4Ps — product, price, place and promotion — arguably discount the breadth and complexity of current-day marketing.

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self ...

Circana Launches Liquid Mix, an AI-Powered Self-Service Marketing Mix Platform Provided by GlobeNewswire Apr 8, 2025, 12:05:00 PM. Chicago, April 08, 2025 (GLOBE NEWSWIRE) ...

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self-service ...