Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync ...

s campaign. Share a Coke first launched last summer with cans of Coca-Cola, Coke Zero and Diet Coke that were personalized with 250 names. This year, the program - which is available in Britain - will ...

After four years of featuring names on packaging, Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated ...