Honda was on the right track, but it was the Prius that completely changed the automotive landscape in the 21st century. If ...

Shoichiro Toyoda, whose leadership for more than half a century guided Toyota Motor Corp. to becoming a global giant, took after his father in not being afraid to get his hands dirty. He grew ...

Related: Who Is Shoichiro Toyoda? The First Heir to the Toyota Empire and Father of Current CEO Akio Toyoda Has Died Still, ...

Toyota President Shoichiro Toyoda even joked that it would be an ideal vehicle to bring to Burning Man. The concept is part of Toyota's shift from car company to "mobility company," Toyoda said.