It's all part of a new initiative by Pinterest to make shopping that much easier. Indeed, the firm says that over 55 percent of its users go to Pinterest to shop compared to other social networks.

Pinterest is combining computer vision and deep learning to 'look' at a photo and recommend ... Shop with a snap: Pinterest launches AI shopping service that can recognise products from a picture.

Pinterest is now letting small-to-medium sized businesses use Shop the Look pins for marketing their products. Previously, Shop the Look pins could only be used by large companies. In addition ...