The first of its kind trolley and basket could help make food shopping a healthier activity to keep customers fit ...

The supermarket has launched a new prototype to help customers achieve their fitness goals while doing their weekly shop ...

The frozen food supermarket has bought the world's first dumbbell shopping basket and trolley sledge, set to turn shopping ...

Supermarket giant Iceland has introduced a big change to revolutionise customers' shopping experience - by combining it with ...

The supermarket chain has rolled out the world's first set of dumbbell shopping baskets and trolley sledges, transforming regular store visits into workout sessions. Based on findings from Iceland ...