A sample of SIA's home-dining experience. The author asks whether the dining initiatives might lead customers to see SIA’s brand promise change from “A great way to fly” to “A great way to ...

For 70 years, SIA has been committed to providing its customers “a great way to fly.” With recent innovations and the change in local leadership, this platinum anniversary celebration marks ...

"This just push us crew to continue the good job and motivate ... the first to launch flights as borders reopened, and captured the pent-up demand as air travel returned," SIA said.

Singapore Airlines is an iconic brand in aviation, not just in Singapore but the world over. Since Malaysia-Singapore Airlines split in 1972 to give way to ... non-stop flights -- which it axed ...

Your cabin crew, lest you forget, are of flesh and blood. Human beings. They made SIA "a great way to fly". They're not just digits on the balance sheet. And what's this "going forward" thing? Hasn't ...

He chartered new jumbo jets from Singapore Airlines ... the flights would be one facet of a bigger vacation plan with cruises and land activities, he adds. "It's a new way of travel.

SINGAPORE Airlines is an iconic brand in aviation, not just in Singapore but the world over. Since Malaysia-Singapore Airlines split in 1972 to give way to two separate entities ... enable SIA to ...