More than 17,000 years later, humans still like white paint — a lot. The timeless neutral ranks among the top-selling colors for all of the major paint brands. At Behr alone, whites, beiges and ...

Miss the mark, and your paint color can become a deal-breaker. Want to know which paint colors make buyers swoon, and which ...

Buying a can of white paint seems like a straightforward task. It’s just white, right? But talk to any designer or paint expert and you’ll quickly learn that there is nothing simple about ...

I had no idea what I was getting into when the contractor asked for wall color. “White,” I said. “Which one?” he asked. In the world of paint, there are hundreds of shades of white that ...

Behr’s white paint ... the nonprofit executive shopping for paint for her deck, had noticed right away. What had partly angered her about the color name was that it seemed to show that Behr ...

But soon, crews could become less reliant on the A.C., thanks to a new lightweight, ultra-white paint that can reflect up to 97.9 percent of sunlight. This engineered paint has the potential to ...