If the product page itself is the best experience, then we keep it as a single URL. If we do go with parameters, folders, and unique URLs, it is important to check your site structure and search ...

David Wolfe, co-founder of luxury mattress company Tiami, breaks down their strategy for standing out to buyers.

Rip and replace was the only option in order to balance the complexity of features with the simplicity of design. Moving to a single-page, JavaScript-based app enabled us to create an interactive ...

Single Product. Use a single product page and canonical links when: ... Consider a brand like Tesla, with a new door design option but on the same vehicle.

When it comes to e-commerce, there’s nothing more important than product pages. They are the site’s lifeblood. These pages that spotlight products and offer shoppers a ‘Buy’ button &#151 they’re a ...